Event: How to maximize the potential of your customer data

A company’s customer engagement is only ever as good as the quality of its consumer data.

With better insights into how users interact with their products and services, businesses can tweak their platforms to their customers’ liking – a crucial factor for companies that wish to retain users.

But the problem isn’t that businesses don’t have enough data on their consumers – they just don’t have the tools to make the most of the information that they already have. So, how can companies maximize the potential of their data?

On June 16, in a virtual event organized in collaboration with Tech in Asia, Twilio senior solutions engineer Allan Tran will discuss how organizations can do just that with the help of Twilio Segment, the customer engagement platform’s latest feature.

Who should attend

• Product vice presidents and managers
• Marketing vice presidents and managers
• Engineering CTOs and engineers
• Customer experience officers and managers

Topics to be discussed

• Why businesses are prioritizing customer data platforms
• Connected data: The key to continuously improving the customer experience
• How to use Twilio to maximize the potential of your customer data

Speaker

Allan Tran, senior solutions engineer, Twilio

Allan Tran is a pre-sales technology consultant who has experience in solutions that are designed to enable better customer experiences. These include customer relationship management and marketing automation tools as well as customer data platforms. Allan has worked with businesses across the Asia-Pacific region – from Australia to Southeast Asian countries like Indonesia.

Event details

Date: Thursday, June 16, 2022
Time: 11 am to 11.30 pm SGT
Venue: Virtual

Leading companies trust Twilio’s Customer Engagement Platform to build direct, personalized relationships with their customers all over the world. Twilio’s leading communications APIs enable companies to engage with their customers across multiple channels. To find out more about Twilio, visit its website.

Register to attend Twilio’s upcoming session now.

This content was produced by Tech in Asia Studios, which connects brands with Asia’s tech community. Learn more about partnering with Tech in Asia Studios.