Jaya Grocer, Grab launch loyalty reward scheme

Jaya Grocer has more than 40 stores in Peninsular Malaysia / Photo credit: Jaya Grocer

Malaysian grocery startup Jaya Grocer has introduced a new membership program in collaboration with Grab.

The program is available on the Grab app and enables customers to earn and redeem GrabRewards points at Jaya Grocer stores throughout the country. The membership is free and activated automatically when a purchase is made in-store or through the Grab app.

Customers can redeem Jaya Grocer e-vouchers in-store after their membership barcode is scanned by the cashier. For every 1 ringgit spent using cash, credit/debit card, or GrabPay, customers will earn 0.75 GrabRewards.

Grab announced its acquisition of Jaya Grocer in December 2021. While the Singapore giant did not disclose the deal amount, it bought all the ordinary shares and 75% of the preference shares of the Malaysian firm, with an option to purchase the remaining 25%.

In its most recent earnings call, Grab boss Anthony Tan said that the Jaya Grocer partnership, along with other initiatives like its food subscription plan Grab Unlimited, can help it through an expectedly slower first half in 2023.

See also: Grab’s financial health in 9 charts