Edelman And Brandtology Partner To Deliver Pan-Asia End-to-End Social Media Solution

Hot on the heels of the recent news that Brandtology was funded S$2 million by international VC firm, Walden, is that Brandtology is now partnering with the largest independent public relations firm in the world.

Together, Edelman and Brandtology will offer a range of end-to-end services, based on the deep online analytics provided by Brandtology.

This would mean that Asian marketers and corporate communicators can more successfully manage the risks and opportunities of engaging with people and communities online.

What’s also interesting is that the two partners will also develop joint intellectual property together, taking the usual co-marketing activities and training partnerships a few steps forward.

Even though Edelman has been working with Brandtology in Singapore since the latter was launched, this new partnership will start in Australia, China, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Taiwan. Clients in India, Japan and Korea will have to wait till summer 2009.

To find out more about Brandtology, check out our interview with one of their co-founders.