Roundup: 20 startups that pitched at Echelon Singapore Satellite

In the run up to Echelon, a major Asian tech startup conference in June, Satellite events are being held throughout the region. In Singapore, a total of 20 startups pitched to judges to vie for a place in the finals, which will be held at the conference. iCarsClub and TradeHero were declared winners of the Singapore Satellite, and we will see them in June.

Here’s a round up of the 20, which are definitely showing a lot of innovation and promise. There’s a lot of emphasis on enterprise-related, B2B ideas this time around. A sign of things to come perhaps?

App Ninja: a one-stop resource station for mobile application developers and aspiring mobile developers who want to learn to build iOS and Android apps. It takes a unique project-based approach by reverse-engineering popular apps like Instagram and Candy Crush and teaching users how to build them. Essentially, you could build an Instagram-like app in one to two weeks.

Fashtag: a mobile app to help fashion lovers get fashion insights fast, purchase fashion items easily and find out what’s popular with a trending algorithm that compiles the most popular pictures with their relevant tags. Products in the same space would include Lookbook.nu, Swaag.it, StyleShare, and Clozette. The app is now available on iTunes.

iCarsClub: an online marketplace for car owners to monetize their free car resource and for car renters to utilize nearby cars at a lower cost than owning it. Entry is made using a keyless system. The startup has received USD 482k from Red Dot Ventures and NRF, having accumulated 5,000 members and 2,000 listed cars so far. It has about 30-40 transactions a month. Check out SGE’s coverage of iCarsClub.

Pix Bento: a mobile and web app to help communities and groups of friends share photos in a simple way with collaborative group photo albums. It’s kind of like a Dropbox for photos and images. It offers a premium, subscription-based version that offers public albums which may be used by event or wedding organizers. The startup is currently bootstrapping.

Moneythor: an online personal finance service to help consumers monitor and improve their financial performance with an automated notification engine and non-intrusive add-ons straight into their banks’ existing online services. It’s a bit similar to Perfectsen, a Malaysian startup that already has a partnership going with MayBank, except that no integration with banks is needed for the product to work: Moneythor essentially scraps financial data off the screen and feeds it into its own backend.

Move Correctly: an interactive posture and movement assessment to help personal trainers in gyms truly improve client wellness using the Kinect 3D sensor. It has agreements with three gyms in place to integrate its system.

TradeHero: a platform for traders to monetize their investment expertise by democratizing trading in a social and gamified mobile app. Since it launched in December 2012, the startup has received 50,000 registered users who have made 350,000 trades on the platform.

Viddsee: sort of a YouTube for indie films, is an online social watching service for filmmakers and audience of southeast asian short film videos. Viddsee enables users to easily discover, watch and share stories from around Southeast Asia on their desktop and mobile devices. Read: Viddsee hopes to give regional filmmakers a leg up

Windphony: a sheet music self-publication website to help every musician, regardless professional or novice, to market and publish their music with its automated sheet music distribution platform.

FlagaHero: a marketplace for finding people to get your tasks done. While there are many marketplaces for services, FlagaHero is most similar to Zaarly in the US, in that it provides offline services by professionals, be it photographers or copywriters. In the past six to nine months, it has over 1,000 ‘users’, over 400 offers, out of which 30 to 40 percent are fulfilled. In its next iteration, service providers will have more features to promote its mini-business.

TaskAmigo: an online platform for short-term jobs postings to help SMEs and medium-to-high income working class find quality labour on-demand with its runner validation processes and automated runner notification system. It is currently developing more tools for corporate users to manage their freelancers and temp workers. SingTel is its biggest user at the moment.

Triibe: a SaaS feedback management tool to help consumer facing businesses gather and transform customer feedback into actionable steps that drive business performance & profit, with a multi-channel feedback platform and online analytics dashboard.