“Hello World,” says Path on its latest blog post. The social network which limits you to 150 of your closest friends is seeing a lot of traction in Asia. And to facilitate faster growth, Path is looking to translate its service into new languages. For Asia, it looks like the translation is being done to fuel growth in China, Japan, and Indonesia. Here’s an excerpt from the announcement:
Currently we are working on translations for Spanish, French, Italian, Portuguese, German, Swedish, Japanese, Korean and Simplified Chinese. In the future we are planning to add Traditional Chinese, Thai, Arabic, Bahasa Indonesian, Russian, Turkish, Malay, Dutch, Greek, Norwegian Bokmål and English (UK).
The translation will be done via Smartling through Path’s community of users. It’s similar to the smart approach taken by Facebook and Twitter previously. Path now probably has more than 2 million users. But there aren’t any official figures for Asia-based users yet.
The move to make the service available in simplified Chinese is a little risky, though. Controversial activist Ai Weiwei, who is being constantly watched by the Chinese government, is already on Path. So making the service in simplified Chinese might, just might, create a boom in user activity that could lead to it being blocked. Elsewhere, I’m pretty sure Japanese, Indonesian, and Korean fans would be excited to have the service in the languages they are comfortable in.
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