In brief: Singapore luxury fashion platform nets $2m to scale its business

Singapore-based luxury fashion platform BlinQ has recently raised US$2 million from private investors as part of its seed round. It also announced the appointment of its chief financial officer and head of people.

Source: Press release

BlinQ claims that it’s in “a rapid phase of expansion and having the right people in place will [help the company] in scaling its business,” said founder and CEO Bob Chua.

The startup’s key hires include Christopher Wong, a former executive at Nasdaq-listed e-payments firm MOL Global, as its CFO. Lai Sian Peh, who was previously with consultancy firm Accenture, was appointed as BlinQ’s head of people.

Founded in January, BlinQ uses augmented reality technology to allow users to virtually try on designer apparel and accessories before purchasing items from ecommerce platforms.