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Darius Cheung · · 6 min read

Bucket of ice sets the internet on fire – a study on virality

Darius Cheung is a serial entrepreneur, angel investor, and the founder of property search site 99.co.

ice bucket challenge

The Carousell team has mercilessly generously hit us with the Ice Bucket challenge (plus Moneysmart‘s Vinod, Roger and my sister).

We do consider it a privilege to be challenged, so here goes:

We accepted the challenge and in turn we challenge our friends and advisors – Team Golden Gate Ventures, 500 Startup and Eduardo Saverin to take on the ALS Ice Bucket Challenge.

How ALS ice bucket challenge set the internet on fire – a study on virality

The Ice Bucket Challenge is brilliant.

It’s got all the elements right as a viral design; it’s so good it is worth studying.

Virality formula (explanation here) →

ice bucket challenge formula

 

 

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Darius Cheung

Darius is currently the CEO at 99.co, which also operates Homie. He was previously the co-founder and CEO of tenCube (acquired by McAfee). He is an angel investor and writer in startups. Follow his Blog or on Twitter