Dropmyemail revamps referral program in bid to get one million users

Launched at DEMO Asia 2012 in March, Dropmyemail has since gone on a spectacular streak, scoring 630,000 registered users in 50 days.

It is essentially a cloud-based email backup service that lets users store emails from multiple accounts.

In a bid to increase virality and convince venture capitalists to invest in the company, Dropmyemail has revamped its referral program to introduce viral components that reward users for a variety of actions.

This change, the startup hopes, will lead to greater organic growth in its user base. It is currently seeking to raise a Series A round of between US$4M and US$7.9M.

Under the old referral system, users are given 256MB of space per referral using a special link. The program has been greatly expanded.

For example, users can now get 128MB for connecting with Facebook, and an additional 128MB for connecting with Twitter. Inviting three friends to Dropmyemail via email earns them another 128MB, while asking friends to join the service on Facebook or Twitter results in an additional 256MB of space.

Users can receive a maximum of 2GB through performing a number of steps.

Full list of actions:

Dropmyemail is a winner at DEMO Asia 2012 and a top ten finalist at Echelon 2012.