On Thursday morning in Tokyo, NTT Docomo (NYSE:DCM) held a pair of launch events for the flagship handset of its new summer lineup, the Samsung Galaxy S III. I had a chance to swing by the Yurakucho Bic Camera event, where Docomo’s recently appointed CEO Kaoru Kato made an appearance to make the occasion.
For Korea-based manufacturer Samsung (005930:KS), the Galaxy S III represents the strongest Android challenger to Apple’s iPhone on the market, and it will be interesting to see not only how Japanese consumers take to it, but also how consumers around the globe respond.
J.K. Shin, the president of Samsung mobile communications, recently noted that the handset will sell better than previous Galaxy models, and should pass the 10 million unit milestone by July.
The Galaxy S III went on sale in the United States on June 21, and then on June 25 in its home market of South Korea. Today’s launch marks the phone’s official entrance into the Japanese market.
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