Why Asian startups should know about the Disney Accelerator

Corporate-sponsored tech startup accelerator programs are mushrooming around the globe. In fact, the demand is so great that Techstars, an independent accelerator program, has branched out to specialize in helping traditional corporations set up their own accelerators. Techstars has done so for global brands like Microsoft, Ford, and Nike.

One such program, born out of an alliance between Techstars and Walt Disney, is the Disney Accelerator. Disney introduced its tech startup accelerator program in 2014, and is currently seeking applicants to its second batch.

It’s open to tech startups from anywhere in the world, but Disney Accelerator is interested specifically in applicants from Asia as this is one of the priority areas for Disney, the company said in a statement.

Startups considering to apply should be working on innovative ideas for products and services in the consumer entertainment and media space.

No Mickey Mouse operation

If your application is successful, Disney offers you US$20,000 in cash, and an additional US$100,000 in convertible debt.

The three-month program takes place in Los Angeles, and selected startups would need to relocate there for the duration of the program, but are free to set up their companies anywhere they chose after that. The second batch starts July 6 and concludes with a demo day on October 6.

With the initial US$120,000 backing, Disney expects startups to cover incidental costs like transport and accommodation to participate in the program themselves.

During the course of the program, startups will have the opportunity to participate in variety of one-on-one and group discussions with mentors, entrepreneurs, investors, and legal experts, from both Disney’s own and Techstar’s networks.

Last year’s graduates

2014 was Disney’s accelerator’s inaugural class. The graduating startups from this first batch included the parenting app Choremonster, Codarica, a game-based approach to learn coding, and toy-maker startup Sphero. According to Disney, the company continues to work with many of the alumni.

Asian startups interested to apply can still do so until mid-May by sending an email to info@disneyaccelerator.com. Startups will then be informed about the application process and requirements individually.