How The Economist Leverages Communities Online: Talk by MD and Publisher

As part of the Asia Digital Marketing Association (ADMA) speaker series, Nick Blunden, Managing Director and Publisher, The Economist online will be speaking on “Engaging the Influential: How The Economist leverages communities and social media to help brands connect with their customers online invites“. The Economist online is home to a homogenous elite online community of influential readers looking to connect with one another in conversation. The Economist facilitates these discussions, provides editorial stimulation in support and invites brands to participate in meaningful ways to engage and build a relationship with readers. Find out more about the speaker with event details below.

About The Speaker

Nick Blunden, Managing Director and Publisher, The Economist online
As Managing Director and Publisher of The Economist online, Nick has responsibility for all commercial aspects of Economist.com globally, including the ongoing development of The Economist online as a digital media brand and community. Before joining The Economist group Nick was UK CEO of Profero, the award winning full service global digital communications agency. Earlier in his career Nick enjoyed a successful stint as a Management Consultant with IBM Consulting and as a client side marketer with communications firm Energis.

Programme

0730 am: Registration
0800 am: Breakfast
0830 am: Presentation
0915 am: Q&A

Event Details

When: Thursday 26th May 2011
Time: 730am-930am
Where: The American Club Singapore, 10 Claymore Hill, Singapore (Map)
Cost: S$50 (ADMA members), S$65 (non-ADMA members)

For registration, you need to send a form to contact@asiadma.com. More details here.