7 ideas on how I think Twitter could succeed in 2017

This is a follow-up post to my previous post, “Twitter is the Townhall of the World,” where I highlighted that Twitter is still winning in many fronts and that it deserves more recognition for what it has already built.

In this post, I want to discuss how the social media network could tweak or make small changes to its app design so that it could create higher engagement from its users and open more opportunities to grow its revenue.

Here are my seven ideas:

1. Related tweets

There is still a lot of room for growth in this area.

A tweet is considered as an idea, an intent, or a desire that people really want to share with the world.

These intents and desires are very important to the Twitter experience. They create serendipitous moments and that feeling that you are not alone in the universe. Users with similar thoughts, intents, desires, and interests engage with each other.

So, it would be good if Twitter could show, for every three tweets, a related tweet that aligns with users’ interests. If implemented well, it would not only serve users better but also create more ways for the social network to increase its revenue.

2. Related tweets in tweet insights

Right now, if you want to check the stats of a tweet that you have previously made, you need to tap on that small stat icon after you tap on a specific tweet. Those many steps are far from desirable.

A better way to access your tweet insights or stats should take just a single tap—just tap a specific tweet and you should be able to see your tweet and a summary of its stats immediately. That’s also the best place for something else.

Yes, you’ve guessed it right. It’s the best place to show related tweets, which could delight more users and represent a good opportunity to show related sponsored tweets. Again, I can’t stress enough that the sponsored tweets must share similar interests as the users’. Why? I will share more about that later when I talk about timely ads.

3. Extended Twitter profiles

4. Twitter influencers (top replies)

5. Enhanced Twitter lists

6. Related hashtags

7. Timely ads