What do you think of Martell VSOP?

In line with their Rise Above campaign, Martell VSOP introduced The Ultimate Start-Up Space (TUSS) in January.

The campaign aimed to provide a platform for entrepreneurs to share their ideas about how best to use The 760 sq ft Ultimate Start-Up Space in Clarke Quay and ultimately reward them by providing additional support and funding to turn their ideas into reality.

The Martell VSOP Ultimate Start-up campaign was partly inspired by the exploits of its founder, Jean Martell,
who arrived from Jersey in 1715 and founded the House of Martell in France at the age of 21.

We want to hear your thoughts about the campaign and hope that you can share them by completing our survey.

As a token of appreciation, 3 readers who complete the survey will receive a bottle of Martell VSOP.

Didn’t catch TUSS? Here’s what else you need to know before completing our survey.

About

The campaign was certainly one of its kind as participants were tasked to send in a 60-second video elevator pitch detailing how they would utilize the 760 sq ft “Ultimate Start-Up Space” in Clarke Quay (rent-free for 6 months) which was up for grabs.

TUSS, which took place between January and March this year, attracted more than 200 participants over a 2 month submission period. Ideas ran the gamut from using the space for a gourmet sandwich boutique to opening a Cosplay Cafe and there were many hidden gems buried in the pile.

The 10 ideas which showed the most originality, creativity and greatest potential for success were eventually selected to move on to the final round of judging.

Finally, after receiving business management training by INSEAD and financial planning training by Standard Chartered Bank, Singapore, each finalist then had to write up a 10 page business plan which was reviewed by the panel of judges before a winner was eventually selected.