Dentsu Partners with Japan Post to Send Christmas Cards Via Facebook

Japanese advertising giant Dentsu (TYO: 4324) has partnered with Japan Post Service Co. Ltd. to develop a Facebook page/app which enables users to send each other physical greeting cards without knowing the recipient’s actual address.

It’s called Postman, and you can access the service by going to facebook.com/postman.jp. As you might expect, the services is not free, and card prices are (as far as we can see) all under 630 yen. There are cards for Christmas, New Year, birthdays, weddings, as well as fun Japanese art designs like Ukiyo-e. You can also make your own card using a photo of your own design. Some of the designs can be viewed below.

Once you’ve selected your card, you then choose your recipient who must approve that it be sent. They would then specify their address (which is not disclosed to the sender), so that the card could be sent. Payment is made by the sender using a credit card, and besides the initial price of the cards, some small shipping fees also apply.

Japan Post is ostensibly attempting to bring in some new business with this initiative, as they were last month with their eBay tie-up. As for Dentsu, the company struck a partnership with Facebook back in February, and this Postman app was developed with the support of the social networking giant.

Fun 8-bit Christmas Card

Japanese design

Japanese design