After a busy day last Friday when it announced the establishment of subsidiaries in Singapore and Sweden, Japanese mobile gaming company DeNA started this week with even more big news. Today it announced the formation of a joint venture with game publisher Namco Bandai. The initiative is dedicated to creating “social games and entertainment content to smartphone users worldwide.”
The new company, which will be based in Tokyo, will be called (wait for it…) BDNA , and according to the announcement the initial capitalization will be 100 million yen, 75 percent of which will come from Namco Bandai.
The two companies have had a relationship prior to today’s announcement. Since mid-2010 Namco Bandai has provided tities for the Mobage platform, including Gundam Royale which the two companies jointly developed.
For those not familiar with Namco Bandai, you may remember them from notable games as Pac-Man, Tekken, and Soul Calibur.
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