Recently, the China Internet Network Information Center (CNNIC) released a lengthy and very detailed report on the world of Chinese mobile games. We hope to dig more into the report for future goodies, but the first thing we wanted to share with all you aspiring China game developers out there was a breakdown of exactly who is playing what, by age, by education level, and by location. In its data, CNNIC also helpfully separated the players of online mobile games (i.e. web and HTML5 games that can be played in a browser or that require an internet connection for game functions) from players of regular mobile games (i.e., apps that you download and that run entirely on your phone without needing an internet connection).
Let’s take a look first at the breakdown by age. Note that the percentages here refer to the percent of the total number of gamers who play that kind of game. So, for example, the first column in the graph below tells you that of all the gamers who play regular mobile games, 20.6 percent are under 20 years old.
Now, let’s take a look at the breakdown by education level. It’s interesting to note that apparently the more educated someone is, the more they seem to prefer regular mobile games over online mobile games.
And finally, let’s take a look at what people are playing in the cities versus in the countryside. There shouldn’t be much surprise here; lots more urban people are playing games, and there’s not a big split between online and offline games here.
(Chinese Mobile Gaming User Investigation Report [Chinese only], 2012 CNNIC)
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