Dell is Teaching Social Media – Why?

Social Media for Small Business – Powered by Dell.

Wow. This Dell Facebook Page is dedicated to teaching small businesses how to use social media to their advantage.

From Dell Hell to the #2 brand in web engagement, Dell has surely come a long way to get out of the mess (created by no one other than its poor customer service back then). With all the experiences and struggles gone through by Dell, this giant PC maker certainly has the bullets to advocate what it takes to be successful in Social Media Marketing.

Even so, why is Dell teaching social media to businesses?

The reasons are definitely valid and simple:

1. Be a Social Media Winner

With Social Media Marketing on the rise, Dell positions itself as the leading example of a social media winner. It’s like reliving how Toyota established itself (with several books published) as having the most efficient manufacturing process, coined as the Toyota way. It quickly helps the consumers see the company as the expert in that particular field, catalyzing trust between the consumers and the brand.

2. Annoucement: We’re out of Hell

You know how much better we are in remembering negative experiences than positive ones. Yes, Dell has indeed escaped hell but as far as consumers who do not know, they are still in it.
With this resurrection, Dell represents a company that is willing to learn from its mistakes and able to capitalize the lessons learned. Teaching social media to businesses is probably one of the best way to beat the drums on how great Dell is right now.

3. Corporate Social Responsibility (CSR)

“Create a community for small businesses to learn how to best use social media to grow their companies.”
A sign of goodwill is definitely part of the plan, not forgetting that businesses are also part of their target consumer group.