Cubeit lets you use 30 apps at once. Accel, Helion are helping.

Photo credit: Cubeit.

Thirty two. That’s the maximum number of apps the average user in India stores in her smartphone.

And it’s still lower than the world average of forty two.

Most smartphone users have to hop between apps of various kinds everyday – Whatsapp, Twitter, Yelp, Zomato, Google maps, Linkedin, Uber and plenty others as we slowly move towards turning our phones into mobile offices and look to them to run our houses.

See: How I survived an entire day on apps in India

The one problem, of course, is that the different apps we use everyday don’t talk to each other. If you see a funny tweet and want to share it, you copy the link that the receiver has to click on. Spot a potential hire on Linkedin? Share the link, and make your colleague click. Want to save a location? Deal with the link, again.

Apart from making the smartphone messy, this creates a natural barrier toward sharing content, the founders of Cubeit say. And it is this problem that the Bangalore-based startup is hoping to solve.

Photo credit: Stefano Ravalli

Cubeit is a content sharing platform that can “read” your links and show “cards” – one page glimpses of a website that users see as a preview when sharing content – without making receivers click on links.

In simple words, if you share your location via Cubeit (the chat rooms are called “cubes”), the app immediately knows it is a map. The location card is visible just as you share (no clicking), and it will even give you an Uber tab, in case you want to make a trip to the place.

Or, let’s say you pick a restaurant for the weekend’s gathering. In our everyday world, we share the link and ask friends to visit Zomato to read up on details. In Cubeit’s world, the shared content is a card that automatically shows restaurant name, rating, distance from wherever your friends are, and a call button, in case you do end up wanting to book a table. You can even take an Uber to the location.

Cubeit said for content sites, you won’t be directed away from the app at all. however, if you’re looking to book a cab on Uber, Cubeit will take you to the cab-booking service’s app.

“Today, data is very highly valued because it can be used for personal recommendations,” Sarthak says.

Money

Apps ate the folder