The way majority of consumers utilise Facebook and Twitter are very different. Facebook is associated to connection, self-expression, and entertainment – whereas Twitter for interaction, influence, and brevity.
Not to say that one platform is inferior to the other; each have their strengths and weaknesses and are equally important in planning a digital marketing campaign.
Judging from the title of this post – imagine if one million Facebook fans are worth $3.6m in media value, how much would one million Twitter followers be worth?
ExactTarget provides some statistics to back up the statement in their “Subscribers, Fans and Followers” report:
The above graph translates:
- 32% of SUBSCRIBERS and FOLLOWERS and 49% of FANS are no more likely to purchase from a brand after connecting with them through these channels—leaving 68% of SUBSCRIBERS and FOLLOWERS and 51% of FANS who may purchase more often.
- Multiplying these percentages together, we see that 63% of U.S. online consumers may become a SUBSCRIBER of a brand and purchase more often, 19% may become a FAN of a brand and purchase more often, and 3% may FOLLOW a brand and purchase more often.
- A follower on Twitter is more likely to purchase and recommend products. It is a great platform to establish a relationship with your influential followers to get them to endorse your brand, at the same time expanding your reach to acquire new customers.
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
