Cosmo5 Acquires Brew Group, strengthening its Southeast Asia Presence
ℹ️ Source: Starling Studio 
Jean Kerboul, Europe and APAC CEO, Cosmo5 and Marcus Ho, Founder and Managing Director, Brew group.
SINGAPORE – 29 SEP 2026 – Cosmo5 (pronounced “Cosmo Five”, hereafter “Cosmo5” or “the Group”), a leading independent global marketing performance group, today announced the acquisition of Brew Group, a Singapore-headquartered marketing group comprising Brew Interactive and LiteBrew.
Founded 17 years ago by Marcus Ho, Founder and Managing Director, Brew Group employs over 60 people across Singapore, Malaysia, the Philippines, Indonesia and Taiwan. The agency was built on a simple principle: marketing should be measured by its impact on business, not just by how a campaign looks. The agency combines growth marketing with creative production and measures both against commercial results.
One integrated partner to accelerate growth across Southeast Asia
Brew group includes two brands:
• Brew Interactive: A performance and brand agency serving enterprise and mid-market clients.
• LiteBrew: A growth marketing partner for small and medium-sized businesses and an approved vendor under Singapore’s Productivity Solutions Grant.
Headquartered in Singapore, Brew group’s client portfolio includes Nikon, Hitachi, Cybozu, LG, Epson, National University of Singapore, TotalEnergies, BMW, Shopify and Recorded Future.
Founded in 2001, Cosmo5 is an independent global marketing group with over 1,400 experts working across 32 offices in 19 countries worldwide. Cosmo5 manages and optimises the digital performance of international and local brands including LVMH, L’Oréal, Breville, Clarins, Google, Verizon, Manutan, Royal Canin, Meta, Warner, ba&sh and Dassault Systèmes.
The acquisition consolidates Cosmo5’s broader footprint in Asia-Pacific, bringing the Group to more than 250 people across the region.
By combining Brew group’s established local capabilities with Cosmo5’s international network and expertise, the Group is now able to offer Southeast Asian and international clients integrated solutions across Performance Marketing, Media Buying, Programmatic and Tracking, SEO and Generative Engine Optimisation, Creative Production, Social and Influencer Marketing, and Marketing Technology.
“At Cosmo5, we believe that true transformation is powered by people. With Brew group joining us, our family grows to over 250 people across Asia-Pacific, strengthening our ability to deliver seamlessly across key markets and across the full range of Cosmo5 expertise. In Marcus and his team, we found a partner whose culture and values closely mirror our own. This acquisition is fundamentally a human adventure, bringing together our expertise to deliver impact-driven strategies for our clients while opening up new global career opportunities for our people,” — Jean Kerboul, Europe and APAC CEO, Cosmo5.
Turning marketing into a measurable growth driver
Over the past three years, Brew group has strengthened its specialist capabilities in creative production and SEO/GEO, while embedding AI across its delivery, operations and sales workflows.
This performance-driven approach is closely aligned with Cosmo5’s ambition to address the full digital marketing value chain. By bringing together Brew group’s capabilities with Cosmo5’s broader expertise across Media, Commerce, Creative, Data and Technology, the Group will provide clients with more connected solutions across the marketing ecosystem, with a shared focus on measurable business impact.
Joining Cosmo5 will also enable Brew group to accelerate its regional and international expansion, while giving its clients access to a broader range of expertise and markets and creating new international opportunities for its people.
Brew Interactive and LiteBrew will continue to operate under their existing brands, with Marcus Ho and the current management teams remaining in place and no planned changes to day-to-day operations. The acquisition will also create broader opportunities for employees to work across international clients, markets and capabilities within the Cosmo5 Group.
“We have spent the past 17 years building an agency on the principle that great marketing should be accessible to every client, not only those with the biggest budgets and not only those that can afford a holding company agency. That principle is why Cosmo5 is the right choice for our team. Southeast Asia has no shortage of marketing agencies that can run campaigns. What mid-market and enterprise brands here struggle to find is one partner that can deliver creative, performance marketing, SEO and generative engine optimisation, content and social, and marketing technology to a high standard – and tie all of it back to revenue. That is what Brew group has been built to do. With Cosmo5 behind us, brands no longer need a different agency in every market. And for our people, it means bigger work and the career paths that come with it,” — Marcus Ho, Founder and Managing Director, Brew group.
About Cosmo5:
Future-First Marketing for the New Era of Intelligence.
Cosmo5 is a global marketing group bringing together 1,400 talents across 32 offices in 19 countries and four continents. Founded in 2001 as Labelium and renamed Cosmo5 in 2025, the Group brings together a constellation of 29 specialist agencies under one common identity.
Cosmo5 is built around five core areas of expertise — Media, Commerce, Creative, Data and Technology — connected through integrated transformation solutions. Supported by more than 200 partners and platforms, this connected ecosystem enables brands to navigate the new era of intelligence with confidence and remain leaders and visionaries in their respective fields.
About Brew Group:
Full-Funnel Digital Marketing Agency
Founded in Singapore 17 years ago by Marcus Ho, Brew Group is an independent marketing group helping businesses turn marketing investment into measurable growth. The Group operates through two brands: Brew Interactive, serving enterprise and mid-market organisations, and LiteBrew, supporting small and medium-sized businesses.
Brew Group combines creative, performance marketing, SEO and Generative Engine Optimisation (GEO), content and social, and marketing technology within an integrated, business-focused approach. Its teams support clients including Nikon, Hitachi, Cybozu, LG, Epson, National University of Singapore, TotalEnergies, BMW, Shopify and Recorded Future.
Headquartered in Singapore, Brew Group brings together more than 60 people across Singapore, Malaysia, the Philippines, Indonesia and Taiwan, combining deep regional market expertise with a focus on measurable commercial outcomes.
For more information, please contact:
Cosmo5 Jean Kerboul – EUROPE & APAC CEO +65 9693 8212 jean.kebroul@cosmo5.com https://www.cosmo5.com
Brew Group Marcus Ho – Founder and Managing Director +65 9321 0312 / +60 10 824 6353 marcus.ho@brewinteractive.com