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Aditya Hadi Pratama · · 1 min read

Ex-Traveloka exec’s ecommerce firm adds $5m to cart from East Ventures, others

Cosmart, an Indonesia-based ecommerce firm, has raised US$5 million in seed funding from Lightspeed, East Ventures, and Vertex Ventures Southeast Asia & India.

Former Traveloka president Henry Hendrawan and former Kudo chief executive Albert Lucius also chipped in.

Cosmart co-founders Alvin Kumarga (left) and Robert Tan / Photo credit: Cosmart

Founded earlier this year, Cosmart is a membership ecommerce platform that allows users to buy essential goods at cheaper prices.

In a statement, the firm said that it has partnered with more than 80 manufacturers, including prominent names such as Unilever, P&G, and Indofood. Cosmart said it has delivered more than 100,000 products since its launch.

Cosmart was founded by Alvin Kumarga, who is a former Traveloka executive and the co-founder of Airy Rooms, and Robert Tan, a former executive of investment app Pluang.

The company plans to use the fresh funding to build its membership model, invest in supply chain infrastructure, and hire more employees. It currently has more than 50 staff members.

See also: These are the most active investors in Indonesia’s startups

Editing by Miguel Cordon and Jaclyn Tiu

(And yes, we’re serious about ethics and transparency. More information here.)

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TIA Writer

Aditya Hadi Pratama

Writing about startup and technology in Indonesia, while reading biography and science fiction books.