The co-founders of Lunch Actually needs no introduction as they are well-known in the offline dating space for matchmaking professionals and executives. While expanding Lunch Actually to Malaysia and Hong Kong, the founders of the team have now embarked on a venture that translates the dating business from offline to online and vice versa. Their new dating portal, Eteract allows singles to conveniently and instantly meet new friends by doing interactive and efficient online speed dating activities together to determine if there is chemistry and connection between them. So, we interview Violet about the story behind Eteract.
Hi Violet, thank you for accepting the interview. Tell us the story about Eteract and how it started.
Violet: Having been an offline lunch dating agency for a few years, we have always been on the trying out new concepts and looking out for interesting new ideas. We have also always been fascinated with the online dating model and keeping track of what was happening in the dating industry. We felt that online dating would have many synergies with our offline lunch dating model but for a long time, we were not content to start just another online dating site without a differentiating point from the existing sites out there. One afternoon, we simply had an eureka moment and wondered was it possible to bring the popular speed dating offline event and transform it to become an online platform instead. Hence the idea of Eteract started to take shape.
Eteract is a online dating site for singles. How does it distinguish itself from dating portals we have seen elsewhere?
Violet: Eteract has a blend of features and activities that most online dating sites lack. While most online dating sites focus on just sending out messages and winks, we allow singles to do activities together to increase the amount of interaction they have with one another and meet someone immediately in real time. For example, singles can do online video speed dating and join a group chat. Besides just uploading photos, we allow them to use members to avatars to represent themselves during the speed dating sessions and groups chat and send each other virtual gifts to break the ice between them.
How does Eteract help to translate dating for singles from offline to online?
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