Over on Asiajin, Chiho Komoriya points out that Japanese game developer Colopl Inc. announced early this month their eponymous location-based game platform has surpassed the 3 million user milestone. We featured Colopl about a year ago, and at that time (July 2011) they were just under 2 million registered users [1].
The company celebrated its four-year anniversary this month, having been established back in October of 2008. Since then, the company’s smartphone apps have accumulated over 10 million downloads, including Treasure Detective which passed the 2 million downloads mark just last month.
The company’s Colopl platform began back in November of 2010, and it currently has 14 location-based games under its umbrella. Its notion of ‘Entertainment in Real Life’ is an interesting one, as the notion of implementing a check-in type mechanism in gameplay is unique, with potential room for innovation in areas like tourism, where the company has been establishing profitable partnerships.
I’m still waiting for an official location-based Pokemon game though. That would be very, very cool.
At the recent Tokyo Game Show I was a little surprised to see that Colopl has such a big presence, its booth showcasing its recent Kuma the Bear title. But the company appears to be doing some fun stuff on the location-based gaming front, an area that most other gaming companies haven’t really explored as much.
- The new 3 million user figure is adjusted to account for unsubscribed users from its overall registered user count. ↩
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