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Deepti Sri · · 1 min read

TikTok rival Kuaishou to lay off 30% of staff

China-based Kuaishou is looking to lay off 30% of its staff, starting with employees in the short video firm’s international business unit, according to a report by KrAsia.

The company’s reorganization comes amid a widening clampdown on Chinese internet firms, which led to a nearly 12% decline in Kuaishou’s shares in August. Its stock plummeted after People’s Daily, the official newspaper of the Chinese Communist Party, said in a commentary that Beijing should step up oversight of online platforms.

Kuaishou will reportedly let go of mid-level employees with an annual salary of 1 million yuan (US$157,000) or above.

Recently, the company posted a 33.4% jump in revenue, climbing to 20.5 billion yuan (US$3.2 billion) in the third quarter of 2021. The increase was mainly driven by a 76.5% lift in its revenue from online marketing, which stood at US$1.7 billion for the quarter.

See also: China’s link-blocking ban: panacea or Pandora’s box?

Currency converted from Chinese yuan to US dollar: US$1 = 6.37 yuan.

Editing by Miguel Cordon and Lorenzo Kyle Subido

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Deepti Sri