Today, everyone is leveraging technology to his or her advantage. City Harvest, a New York based food rescue organization dedicated to feeding the city’s hungry men, women, and children has taken a leap forward in its fund raising efforts.
Back in November last year, City Harvest has reached out to potential donors via an innovative advertising campaign through the use of QR code technology. QR codes were incorporated in City Harvest’s print advertisements, phone kiosks, transit shelters, and even on Facebook. It functions like a barcode that can be scanned by a dedicated QR Barcode reader and mobile phones.
New York mobile phone users can easily learn facts about City Harvest, view a video illustrating City Harvest’s work, and make a donation online by simply scanning the QR Code. They can even click a button to call City Harvest directly.
Donors can choose the amount they want to contribute and easily learn details about City Harvest’s mission at the convenience of their fingertips.
“QR codes are changing the future of donor-charity relationships. They allow nonprofits to interact with their donors by exchanging engaging content,” said Irina Skaya, marketing manager at Horizon Media. “QR codes can be used without monthly running costs and function without limiting the dollar amount donors give to the nonprofit.”
City Harvest helps feed over 300,000 hungry men, women, and children each week. The food came from the excess food in restaurants, grocers, corporate cafeterias, manufacturers, and farms and they deliver them free to some 600 community food programs throughout New York City. The fundraiser is for the maintenance of their trucks and bikes used for food distribution.
We hope to see more non-profit organizations leveraging the use of technology like QR Code for social good.
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