The “ice bucket challenge” craze that’s flooded social media to raise awareness and money for ALS (a.k.a. Lou Gehrig’s disease) has now spread to China. Several of the country’s top CEOs – Xiaomi’s Lei Jun, Alibaba’s Jack Ma, Qihoo’s Zhou Hongyi, and many more – will emulate their western counterparts – Apple’s Tim Cook, Microsoft’s Bill Gates, Facebook’s Mark Zuckerberg, and Amazon’s Jeff Bezos – in dumping a bucket of ice cold water over their heads and posting the video on Weibo (hat-tip to QQ Tech).
For those unfamiliar with the challenge, each person who dumps a bucket of ice water on their head challenges three more people to do the same. If someone refuses, the penalty is donating US$100 to the ALS Association. The stunt has raised millions for ALS so far.
Youku CEO Victor Koo and OnePlus founder Pete Lau have already completed the challenge and kicked off the trend among the other Chinese tech CEOs. Others have accepted but haven’t posted their videos yet. We’ll add more below as the day progresses.
Here’s Pete Lau’s video:
And here’s Victor Koo:
Update: Lei Jun has fulfilled his promise, and he challenges Baidu CEO Robin Li, Foxconn founder Terry Gou, and pop singer Andy Lau to take the plunge.
Update:Qihoo 360 founder and CEO Zhou Hongyi has also joined the fun. Among his three picks are one of Qihoo’s investors, Meizu founder Huang Zhang, and Tencent CEO Pony Ma.
Update:Baidu’s Robin Li and Foxconn CEO Terry Gou join the fun.
Xiaomi’s Lei Jun was challenged by one of his company’s most high profile investors, DST Global founder Yuri Milner (he was in turn challenged by Melinda Gates).
Even though dumping water on someone’s head is a way to avoid paying $100 to charity – a paltry sum for these millionaires and billionaires – their celebrity status could have even more far-reaching positive influence and keep the viral trend going. The ALS Association reports the ice bucket challenged has raised over US$10 million so far, much of it from over 220,000 new donors.