China's Teen Gamers Revealed, From In-Depth Demographics to Deepest Desires [INFOGRAPHIC]
We’re always keeping our eyes out for interesting and surprising data about China’s games industry, and yesterday, we found a gold mine. A new report focused on China’s teen and twenty-something online gamers from iResearch and QQ Games has surveyed more than 5,000 gamers and done in-depth research on dozens more to present the most in-depth picture we’ve yet seen of young Chinese gamers’ demographics, habits, and desires.
It’s not all exactly what you’d expect, either. Mobile gaming is less popular with the youngsters than you might expect. Teen gamers spend more on up front fees and way less on in-game items than you’d think when listening to industry bigwigs blathering about “freemium” and the demise of the traditional pay-for-it-up-front game. Whether you’re a game developer or someone looking to market to Chinese gamers, there is real insight in this report. Unfortunately, it’s only available in Chinese, but there’s so much of value in there that I spent a whole day picking the report apart and creating the massive infographic you see below with some of the most interesting, useful, and surprising charts and statistics.


If you read Chinese, the full report is absolutely worth checking out, although be warned: it is long.
(Full Report Available Here, Chinese only)
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