Amazon-backed Good Glamm Group acquires Indian D2C brand for $67m

Good Glamm Group, a content-to-commerce platform, has acquired The Moms Co, an Indian mother and baby-focused direct-to-consumer (D2C) brand, to strengthen the former’s growth across South Asia.

Photo credit: MyGlamm

The deal size is pegged at 5 billion rupees (roughly US$67 million), a source told Tech in Asia. This is the largest D2C acquisition in the beauty and personal care segment in India, according to Good Glamm Group.

With this acquisition, The Moms Co aims to hit a US$67 million revenue run rate within the next two years, the firm said in a statement. The brand will continue to work as an independent entity.

This acquisition is Good Glamm Group’s first after it being formed just last month. The group is a digital house of brands comprising Amazon-backed beauty startup MyGlamm, women-centric digital community POPxo, influencer-marketing platform Plixxo, and parenting app BabyChakra.

Good Glamm Group is targeting a public listing by the end of 2023, founder and CEO Darpan Sanghvi had earlier told Tech in Asia. The group has earmarked over US$100 million to make strategic investments in innovative beauty and personal care brands.

See also: The decade of D2C has just begun in India

The Moms Co will have access to data-driven insights from the group’s content platforms into what women and moms are looking for. This data will be integrated into The Moms Co’s product development engine to accelerate the creation, launch, and marketing of personal care products.

Currency converted from Indian rupees to US dollars: US$1 = 75 rupees.