Dell’s Peju Leaks, But Why is Indonesia Laughing?

Dell’s upcoming Peju tablet made onto Twitter’s trending topics on Monday afternoon in Indonesia. Now before you start thinking that Dell has discovered some marketing secret in the Asian nation, we should explain that the name Peju has an unusual meaning in Indonesian.

While we’re not certain what Dell thinks Peju means, in the word is slang for ‘sperm’ in Bahasa Indonesia. Obviously, many Indonesian Twitter users know this and enjoyed a good chuckle at Dell’s expense, and thus the unfortunate moniker drove the Peju to viral status.

Local social media metrics company SalingSaling recorded that the Dell Peju conversation started on Monday morning and reached its peak around 4pm, with about 900 tweets making it a trending topic. Most of them were making fun of the name by saying things like:

• “dell peju hmm.. seems we will need a lot of tissue”
• “i think there’s something weird with the name”
• “BB: Ping!!! MSN: Nudge!!! Yahoo: Buzz!!! Dell Peju: Splash!!!”

Dell Peju trending on July 11 in Indonesia (Salingsaling)

We must admit that Dell’s new Peju, if it can make the swim to Indonesia, will certainly have a challenge ahead, as the local tablet market is already plenty crowded. But given this unfortunate naming blunder, the company might just need to millions of units all at once, if it hopes that even one lucky Peju might find a home there.

Here are the reported specs, according to recently leaked documents from Dell Peju Insider. Check out the video below for some of the images.

An “artist’s” interpretation

• Intel i5 processor
• front and rear cameras
• 4 GB RAM
• 64 or 120 GB solid state drive
• Windows 7 Pro (Windows 8 compatible)
• WiFi, 3G, 4G
• Dimensions: 10.8 x 6.7 x 0.63 inches

Source: TechEye, Engadget