SaaS platform tackles software clutter for service businesses

This article is a part of Startup Spotlight, a series that features young, up-and-coming startups.

Rezerv co-founder Adrian Ng / Photo credit: Rezerv

Adrian Ng had built software for hundreds of clients at Codigo, the mobile app development firm he co-founded. A clear pattern emerged: every business needed booking and payments.

Instead of rebuilding the same feature, he spun the insight into Rezerv, a software-as-a-service (SaaS) product for service businesses.

😟 Problem

Gyms, wellness studios, and sports coaches often juggle WhatsApp for scheduling, spreadsheets for admin, and separate payment links. This creates revenue loss from no-shows and late cancellations, heavy admin hours for reconciling payments, and weak customer retention due to clunky experiences.

💡 Solution

Rezerv unifies bookings, payments, marketing, and analytics. Its features include:

• Online bookings with automated reminders to reduce no-shows
• Integrated payments with local rails like PayNow, FPX, and GCash
• Automated reconciliation and workflow management
• Retention tools, including marketing automation and engagement campaigns
• AI-powered dashboards for insights and decision-making
• Branded website and mobile app creation with zero coding

Image credit: Rezerv

📊 Market size

The global service economy counts millions of small and medium businesses, most without robust software. Rezerv already operates in Asia, a region with rising digital adoption and fragmented tools. The company estimates strong growth potential by capturing even a small share of this underserved market.

🤝 Team

• Adrian Ng, co-founder and CEO. Leads sales, marketing, and customer success. Previously founded Codigo, a development firm with 15 years of experience.
• Zheng Yu, co-founder and COO. Oversees roadmap and engineering. Experienced in scaling technical teams and delivering SaaS platforms.

🚀 Traction

• 800+ businesses onboarded across fitness, wellness, and sports
• 95% retention rate, signaling product–market fit
• Two years and eight months in the market with stable annual recurring revenue growth

🏆 Competition

Mindbody dominates in the US but charges higher fees and is seen as outdated. Glofox focuses on gyms but lacks Asian presence. Other small players like Momence and Vibefam remain niche. Rezerv’s edge comes from regional fit, lower transaction fees, and bundled tools beyond bookings.

💰 Financials

Rezerv runs on a subscription model with transaction fees of 2.3–2.6%. This is below the 3.4% or more charged by larger global platforms. To date, the company has raised US$775,000 from an angel investor and is preparing a new round to scale beyond Asia.