Cazbak Partners With Giant E-commerce Sites, Gives Savings to Consumers in India

Update: We got an update from Rauf, founder of Cazbak who commented on his business model. As follows:

“We also have U.S portal Cazbak.com… But as of now, we are more focusing on India operations at Cazbak.in. We earn from providing quality traffic to all the affiliated merchants. Out of this commission, we share major part with the users and keep around 15-25% as our profits.”

Cazbak is an e-commerce portal for consumers featuring and aggregating over 90 online stores in India, including Flipkart, Fashion And You, Snapdeal, and MakeMyTrip. Cazbak aggregates all the e-commerce offerings in India but most importantly it helps consumers to save money if items were purchased via Cazbak.

For example, if a user buys a watch worth $1,000 from a Cazbak partner store who is offering 5 percent cashback, he/she gets $50 cashback from Cazbak. Rauf Saiyed, the founder of Cazbak India, says that these cashback discounts range from 3 percent up to 20 percent. Once there are enough funds accumulated in the account, a user can request the payment via check or Paypal.

For the partnering e-commerce stores, Rauf says that they will be able to enjoy quality traffic from Cazbak and will only pay if a deal is made through “Cazbak’s referral.”

The idea sounds similar to PriceArea in Indonesia and Alibaba Group’s eTao. Each site allows users to search and compare better prices. Cazbak is perhaps more focused on giving rewards (or ‘cashback’) to consumers while eTao and PriceArea are focused on crawling and indexing e-commerce sites without caring much about giving rewards.

Cazbak would certainly appeal more to consumers, because everyone loves saving money on a purchase. Plus, Rauf told me that his team even has special offers and deals from partner stores whereby these offers are exclusively only for Cazbak users to redeem. It’s pretty impressive how Cazbak can attract the big boys to join his e-commerce portal and at the same time give him exclusive discounts. Consumers are the winners, so enjoy the deals while they last!