Carsome appoints ex-Grab exec to drive Thailand business

Carsome, a Malaysia-based car marketplace, has appointed Siwaphume Lertsansaran as its managing director in Thailand.

Newly appointed Carsome managing director for Thailand Siwaphume Lertsansaran / Photo credit: Carsome

Lertsansaran will drive the company’s strategy and development toward the digitization of car buying and selling, with the aim of strengthening Carsome’s market leadership in Thailand.

Lertsansaran was previously the head of transport and new business for Grab Thailand, where he also doubled as the firm’s acting head of strategy and special projects.

Carsome co-founder and group CEO Eric Cheng said the addition of Lertsansaran to Carsome’s Thailand team is timely for the company to unlock more market opportunities.

See also: Capital A, MyTukar lost key execs to Carsome in 2021

“With my experience in building disruptive businesses, we will make Carsome the top-of-mind brand in Thailand with end-to-end ecosystem solutions to serve both used-car dealers and consumers,” Lertsansaran said.

In January, Carsome appointed AirAsia executive Ravi Shankar Mallavarapu to serve as its chief marketing officer.

See also: Carsome and Carro: A neck-and-neck race to transform how people buy cars