Carousell announces initiative to help non-profit organizations

Carousell, a Singapore-based online classifieds marketplace operator, announced the launch of #SayYesToBlessings, an initiative that helps non-profit organizations digitalize their causes.

Lucas Ngoo, Carousell co-founder / Source: Carousell

As part of the initiative, non-profit organizations will have their Carousell accounts upgraded to “CarouBiz Charities Package,” a complimentary subscription to a suite of premium tools. Each package, valued at over US$1,500, includes a year-long subscription to the CarouBiz Charities Package and US$1,200 worth of Carousell marketing credits to purchase additional ads and promotional tools on the platform.

Through this initiative, Carousell users can also make direct donations to these non-profit organizations, with 100% of the proceeds going straight to the firms.

“With the pandemic affecting these charitable organizations’ offline flagdays and fundraising events, we are proud to bring them onto Carousell, where one in three Singaporeans are using the platform monthly,” said Ng Chee Soon, managing director of Carousell Singapore.

Under the CarouBiz Charities package, non-profit organizations will be provided with access to tools such as video listings, profile cover photos for branding, and premium badges for credibility.

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Each of these companies will be allocated a dedicated client success manager, who will help provide digital marketing support and guidance on how to maximize the tools provided. These resources will allow the charitable organizations to showcase their causes like a virtual showroom, all within their Carousell profile.

Apart from monetary donations, various charities have also used Carousell as a platform to solicit essential items such as masks, medical supplies, and food items.

Charities participating in the initiative include Causes For Animals, Engineering Good, Food From The Heart, iCareHub, Limitless, PPIS, Red Cross, Singapore Association for the Deaf, Salvation Army, Singapore Children’s Society, SPCA, SUN-DAC, Tabung Amal Aidilfitri Trust Fund, and YMCA.