Canva, an Australia-based graphic design startup, is looking to double down on its expansion plans in the UK and Europe with its latest acquisition: Flourish, a London-based data visualization platform.
The financial details of the deal were not disclosed.
Photo credit: Canva
Flourish was founded in 2016 by computer scientist Robin Houston and former data journalist Duncan Clark. The platform offers a variety of templates to help create visuals without needing to download additional software. Since its launch, more than 900,000 users have created nearly 9.5 million visualizations that have garnered a total of over 20 billion views.
Following the acquisition, the 44-member Flourish team will continue to work on the platform, and they will also integrate their visualization technology into Canva.
The Australia-based startup highlighted that there has been a rapid surge in data-driven storytelling. It recently rolled out a few features to make it easier for users to create charts, interactive infographics, and connect to data sources on its platform. With Canva’s acquisition of Flourish, users can expect more features for data storytelling.
Canva CEO and co-founder Melanie Perkins / Photo credit: Canva
Canva is also looking to fortify its presence in the European market. The company will reportedly hire about 100 people to double its headcount in Europe to 200.
In September 2021, Canva’s valuation rose to US$40 billion following a US$200 million funding round, which saw participation from Sequoia Capital Global Equities, Bessemer Venture Partners, and Greenoaks Capital, among others.
Editing by Lorenzo Kyle Subido
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