Roehl Niño Bautista · · 1 min readTheAsianparent operator acquires Vietnamese childcare platform
Singapore-headquartered The Parentinc – the company behind TheAsianparent and consumer brand Mama’s Choice – is strengthening its presence in Vietnam with the acquisition of local childcare platform Webtretho. The deal’s financial details were not disclosed.
(From left) Webtretho CEO Phan Thanh Hương, The Parentinc cluster country manager for Thailand and Vietnam Nikki Assavathorn, and The Parentinc chief technology officer Prasad Khasnis / Photo credit: The Parentinc
Founded in 2002, Webtretho offers a platform for user-generated content covering parenthood, pregnancy, childcare, beauty, healthcare, and entertainment. It also operates Be Yeu, a social networking community for parents.
“Combining Webtretho’s audience in Vietnam and The Parentinc’s technology will provide our advertising partners an unprecedented way to reach the right audience with the right message at the right time,” said Nikki Assavathorn, cluster country manager of Thailand and Vietnam at The Parentinc.
The Singapore-headquartered company said that it is the top parenting platform in 11 markets with 35 million monthly users. It recently raised US$22 million for its market expansion plans in Southeast Asia.
See also: $20m in sales with no funding: How a Singapore baby ecommerce brand did it
Editing by Miguel Cordon and Lorenzo Kyle Subido
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