Salim Group invests in Indonesian chat ecommerce enabler

Mimin co-founders Bayu Eka Putra (left) and Joseph Simbar / Photo credit: Mimin

For small social sellers in Indonesia, managing orders via WhatsApp or Instagram direct messages can be time-consuming and could lead to errors.

Mimin, a Jakarta-based chat commerce enabler, says it’s offering a much better alternative. Mimin automates the entire process, from chatting between buyers and sellers to generating invoices and payment confirmations. According to the startup, its solution also enables sellers to contact previous buyers with personalized and relevant offers.

The company has secured its seed funding round from Otto Digital, which is the fintech arm of Indonesian conglomerate Salim Group.

Funding details

• Funding amount: Undisclosed
• Lead investors: Otto Digital
• Stage: Seed

In a statement, Mimin said it will use the fresh funds to strengthen its products, features, infrastructure, and order management software. It will also leverage Otto Digital’s MSME network to expand the coverage of its products and services.

To date, Mimin is used by MSMEs in 20 provinces across 55 cities in Indonesia, particularly in verticals like homemade F&B, fashion, and daily necessities.

The firm has also launched Mimin Pro, a service that enables businesses to process orders through chat and assign order fulfillment to the nearest branch.

More details