C. Custer
C. Custer
9:00 am on Aug 13, 2013

China’s mobile phone market, particularly its smartphone market, is huge and growing fast. China has dozens of domestic companies that produce handsets, but which domestic players have the best branding and have left the deepest impression on consumers? Sina Tech set out to answer that question with a week-long online poll that asked readers to choose the Chinese mobile company whose brand had given them the deepest impression. And while it may be just an online poll, it attracted nearly 250,000 respondents, so it’s data that mobile companies in China ignore at their peril. Here’s where the top Chinese mobile brands fell:

For those of you who like pie, here’s an alternative way of looking at the same information:

china-mobile-brand-recognition

It’s not surprising that a giant company like Huawei would top the list, but its definitely interesting to note that smaller startup players like Xiaomi and Meizu actually have better brand recognition than a major international corporation like ZTE.

With that said, though, it’s important to remember that Sina Tech readers are likely more in-tune with the latest and hippest in Chinese mobile technology, so a more scientific survey of China’s populace would probably result in lower ratings for Xiaomi and Meizu.

It’s also worth noting that none of China’s major internet companies’ forays into the mobile phone arena (Baidu, Alibaba, Qihoo, and more have all released branded handsets) even made enough of an impact to make Sina Tech’s list of possible responses in the first place. Granted, those companies are also Sina competitors, but I don’t think any of them (if they’re honest) would deny that they’ve failed to make the kind of splash they were hoping for in the mobile phone market.

(via Sina Tech)


Replies
  • http://nicenic.net NiceNIC

    I can’t believe that Huawei is ranking TOP in China, people around me are nearly all using SUMSUNG or IPHONE that are not Chinese domestic mobile brands. Interesting!

  • potatoes

    the survey was of domestic brands only i think 0_o

    i’m surprised that meizu placed so closely to xiaomi – seems like the former gets much less press (chinese or otherwise) than the latter. also, based on the perceived chinese sweet-spot price point of 1000-1500 RMB, meizu will have to cheapen down quite a bit to become competitive – the last one i bought was 2400 for 16 gb and 2800 for 32, and i don’t think they have a cheaper model. do they show any signs of making a lower-cost handset?

  • Kevin P

    Yeah, surprised Meizu are ranked so high – aside from ZTE, Oppo also spends a fair amount on advertising and is pretty visible in stores, even if I don’t know anyone who actually has one of their phones.

  • Michael Greenwood

    Seeing some good mobile handset competition now.

  • nicole

    Hi I would like to ask anyone. Where we can buy this mobile phones in a very safe online website that accept paypal and credit card. Atleast when I purchase the items I have assurance that I will not be scam and I have guarantee that I will have the refundever there is problem. Thanks a lot

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