Queue in Indonesia, Photo: Crackberry.com
The first Blackberry Lifestyle store has finally opened for Blackberry-loving Indonesia over at Mal Kelapa Gading 3 in Jakarta. With a 50 percent discount of any Blackberry products for the first 250 individuals, more than a hundred people queued to enter the opening of the store.
The Blackberry Lifestyle Store isn’t quite like a normal store that sells Blackberry handsets, they do sell Blackberrys, but RIM (NASDAQ:RIMM) has put a lively touch on its retail space taking a page from what Apple did with theirs. This shouldn’t be confused with one of the Blackberry Support Centers or Service Centers, but rather this store is more elegant and specially prepared for customers as what Blackberry hopes is a must-visit lifestyle place.
Within the store you can find large LCD screens, a full collection of Blackberry and Blackberry accessories on display. The company’s Playbook tablet is also available and usually you can demo it on the big screen. To get an idea of how things look, you can check the pictures of the Blackberry Lifestyle store in Thailand over on the Crackberry forum and the video over on Blackberry’s YouTube channel.
As we recently reported, RIM just released its first batch of OS 7 smartphones followed by the launch of the Bold 9790 and Curve 9380, released first in Indonesia. We expect that RIM has high hopes for moving a great number of those units from its new store.
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