Enricko Lukman
Enricko Lukman
8:45 pm on Oct 19, 2012

Fashionably Bold, a fashion competition held by Blackberry and fashion e-commerce Zalora Singapore, reached its climax yesterday at 72-13 Gallery, as the eight winners showed off their stylish Blackberry-themed fashions on the runway. The winners also received their own photo-shoot prior to the event.

The fashion looks that were showcased during the event were developed by four online fashion personalities (pictured above) – Wardrobe Trends Fashion, Moonberry, Model Schmodel, and Sophie Willocq. Terence Pang, the head of marketing of Zalora Singapore says:

As an e-tailer known for marrying the convenience of the internet with a variety of worldwide styles, Zalora is happy to be collaborating with BlackBerry to further demonstrate how fashion and technology complement one another.

This is an interesting move by Blackberry, who hopes to make its handset a little more fashionable, hopefully giving it a fighting chance in the smartphone wars. You can check out and purchase the various fashion styles showcased during the event here. Zalora Singapore will also offer a 15 percent discount for any Blackberry phones purchased through M1, Singtel, or Starhub.

You can find video and pictures from the event below:

  • http://j.mp/FerdiBuzz Ferdi Zebua

    Interesting move by BlackBerry in Asia yes; but I still think BB should not lose its sight on its business/enterprise chops. The upcoming BlackBerry 10 OS has both, fortunately… let’s see if BlacckBerry loyalists would support…

  • JOKE

    Zalora doing lousy collaborations despite their INFINITE WEALTH.

    Come on blackberry.

    If I am Oliver Samwer, I would be embarrassed to associate Zalora with a brand that is going to be non-existent in the near future.


  • yeah.

    if you wanna go with outdated fashion go with bb.

  • http://www.trendysg.com sui

    Its great to watch such stuff.. Nice collection..I think Singapore Online Stores are in their peak..I also work in the same niche..So I would like to congratulate you and My best Wishes are always with you…

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