Bic Camera and Uniqlo Promote Upcoming Store With Epic 'Bicqlo Vader' Game

Here’s an awesome web promotion from the folks at Uniqlo and Bic Camera in Japan. In order to publicize their upcoming joint ‘Bicqlo’ store in Shinjuku which is set to open on September 27, the two companies have released a really fun game entitled Bicqlo Vader. And it’s pretty awesome.

For anyone who enjoys these kind of Space Invaders style games, you may try your hand at getting a high score in this outer-space shoot-em-up. If you play in your browser, it’s a Flash game — and even though it spun up my laptop’s fans pretty quick, it was a lot of fun to play. The game can connect to your social networks (Facebook and Twitter) so I expect it will be shared quite about around the interwebs.

Surprisingly there is also an Android version (see screenshots below), with an iPhone game coming soon as well.

It seems like an awful lot of effort to promote a single store, but then again, elaborate web and mobile promotions are nothing new for Uniqlo. Readers may recall the company’s recent promotion that used Pinterest to create an amazing animation. Similarly, its Uniqlo Wakeup app was also surprisingly pleasant, making the process of waking up not entirely terrible! [via japan.internet.com]