Between, a mobile private social network for couples, has hit 1.75 million downloads. We last heard about the South Korean startup at Echelon 2012, where it announced a tally of 700,000 downloads, out of which 60% were active users.
These figures certainly indicate an impressive growth rate for the app, which more than doubled in downloads after just 5 months. According to Edward Lee, co-founder of Between, the app has managed to convert 80% of downloads into users, while maintaining its 60% active user rate. That would mean the app has about 840k monthly active users — giving Between reason to be optimistic.
Beyond this milestone, Edward also told SGE through email that they are exploring ways to monetize, starting with the launch of in-app purchases in early December. Users will be able to purchase virtual sticker sets — essentially animated emoticons — through a store. The startup will release some of these emoticons to users for free from this week.
In-app purchases are also being explored by LoveByte, a similar service developed in Singapore. On that app, users can download an entire set of emotions for SGD1.28.