Here’s a Solution to Improve Content Engagement

We all agree. Content is king. But it boils down to nothing if no one reads it, shares it or comments it.

Badgeville helps publishers to drive engagement through a simple game mechanics. It recognizes and rewards your readers for engaging with your content using points, badges, trophies.

For example, you could reward a reader with a badge after he or she read more than 5 pages or accumulated 10 shares through Facebook or Twitter. You could also have a leaderboard to honor your top fans or even help readers connect with each other. Above all, Badgeville is flexible. Publishers are able to customize the game play to drive the desired user behaviors.

Besides tracking and rewarding user behavior, Badgeville also analyzes. Its real-time analytics helps publishers to understand and identify who are the low, medium- and high-loyalty users. With such insights, publishers can better plan and execute the right strategies on the appropriate group of visitors.

It isn’t just for publishers. Marketers could also take advantage of Badgeville’s platform to build an army of true brand ambassadors. We previously shared that Ford, Lexus and BMW are some brands which have hired Twitter influencers to endorse their products.

The idea is good but the problem is that these influencers may not be your true brand advocators. They endorse these products because they are paid to do so and not because of their passion for the brands. Guess what? Their closer network of friends probably knows that too. The end result may not be as good as we would have thought.

On the other hand, a brand which uses Badgeville could easily identify its loyal fans. They are the true die hard fans that understand and promote your brands without any monetary motivation. Paying them to be your brand ambassadors would be far more effective than paying any random influencers.

“Our founders decided to start Badgeville because he saw how brand sites are losing traction and loyalty while social networks and social games are growing fast and strong. There is no reason why websites shouldn’t have the same growth and traction as these social networks, except without the right tools to reward visitor loyalty, they would keep losing traffic and user engagement,” said Adena DeMonte. Director of Marketing at Badgeville when asked what inspired the creation of Badgeville.

“So co-founders Kris Duggan and Wedge Martin set out to provide a way for web managers to easily add social rewards to their sites, and to reward users in real time for their loyalty and engagement,” she added.

Badgeville’s clients include TNW and SlideShare. According to TNW, Badgeville seems to work like magic.

“We can tell you that yes, it undoubtedly works. We’ve seen increased comments, increased shares and greater time spent on The Next Web,” said Brad McCarty in a blog post.