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Posts By Sarah Chong

Why Marketers Need To Know About The Boomers

12:05 am on Jul 31, 2010 by Sarah Chong

Aged between 46 and 54 years old, Baby Boomers usually fall off the radar of marketers. They were known to be thrifty slower adopters, but not anymore. I now have grandmothers commenting on my Faceboo...

Creative Ad: Child Labour

9:30 am on Jul 23, 2010 by Sarah Chong

Coming up with an ad is not easy. It needs to break through the clutter, and attract eyeballs. It needs to be memorable, and impactful. It needs to translate into increased sales. Wouldn’t it be nice ...

Billboards That Know Your Gender And Age

12:15 am on Jul 21, 2010 by Sarah Chong

Talk about targeted advertising! What was possible only online is now possible offline. Digital billboards with cameras fitted to read the gender and age group of passerbys are being tested in Japan. ...

5 Things You Need To Know As A Marketer

11:36 pm on Jul 16, 2010 by Sarah Chong

Marketing is a process, and as marketers, we create the product, promote it, give it a price, and put it on shelves. Every stage is as important as the next. Some say marketers are liars, and manipula...

Can Employers Find You On Social Media?

12:05 am on Jul 14, 2010 by Sarah Chong

If your answer is no, and unless you don’t need anyone to give you a job, you are in big trouble. According to a research from recruiting platform, Jobvite, nearly 75% of companies surveyed look for t...

Facebook Comes Before Tooth Brushing For Women

12:53 am on Jul 9, 2010 by Sarah Chong

It is now understandable why women dominate social media. Last month, NBC Universal’s Oxygen Media polled 1,605 U.S. adults who use social media, and found that 34 percent of them check Facebook befor...

6 Things About India’s Mobile Landscape

9:30 am on Jul 7, 2010 by Sarah Chong

If what they say is right, then there are more people who pay for a mobile phone than there are people who pay for a toothbrush. Most of us can’t go one day without our mobile device, and we are incre...

Nothing Can Save Negative Buzz On Twitter

12:33 am on Jul 2, 2010 by Sarah Chong

Okay, maybe that’s a little too harsh. But we can’t deny that it is difficult to save a company from negative buzz, especially on social media. Impression is powerful. It can distort our judgment and ...

Social Media Use Amongst Teens And More

12:16 am on Jul 1, 2010 by Sarah Chong

We are all curious about teens and young adults. They are the generations who are closest to technology, and have the buying power to get hold of what they find “cool.” In a presentation by Pew Resear...

The Social Media Revolution 2 [Video]

12:09 am on Jun 25, 2010 by Sarah Chong

Last year, we shared a video by Socialnomics, about how social media is causing a fundamental shift in the way we communicate. Today, we are sharing an updated version of this very well-received video...

How Facebook Became Number 1 [INFOGRAPHIC]

12:16 am on Jun 18, 2010 by Sarah Chong

Since social networking sites are aplenty, what made Facebook so successful? We believe that it is because of its ability to replicate best practices and avoid failures of other sites. With about 500 ...

How To: Set Up A Professional Facebook Page

10:43 am on Jun 16, 2010 by Sarah Chong

Facebook is huge in most countries, and definitely catching up in the others. For that very reason, companies are choosing to set up a Facebook page to promote themselves. But how do you make your Fac...

Social Media In Business [INFOGRAPHIC]

12:27 pm on Jun 14, 2010 by Sarah Chong

Facebook may be the biggest social-networking site but when it comes to business, Twitter seems to be the favorite; at least among the Fortune Global 100 companies. A whopping 65% of the Fortune 100 c...

Social Gaming Market Expanding

2:29 am on Jun 12, 2010 by Sarah Chong

Social gaming is gaining popularity among casual gamers and game developers. With attractive characteristics, it is not hard to see why. For the gamers, social games are free, easy to play, and very a...