About Contributor

Leighton Cosseboom

An American journalist providing English coverage on all things related to Indonesia's tech, venture capital, and startup scenes. I provide an international perspective on Jakarta's new enterprises and the ecosystem in which they exist.
Real tough to say. I think we'll have to wait and see who emerges as a front runner. Might take a little more time before we start to see UGC sites really duking it out. But also, I think right now there's so much room for media brands to be very differentiated. With content, there's nearly an infinite number of ways a media can go :)

Commented 11 hours ago on

What user generated content means for Indonesian media
I agree with what Bakmi said, and I think it makes sense for big companies to use consultants as a form of insurance, etc. However, in emerging markets like Southeast Asia, sometimes you get people who pose as "tech experts" and actually their client list is comprised mainly of small-time startups. In many cases, there are likely two things wrong with this situation: 1) The founder is gullible enough to believe this consultant has so much domain expertise that it's worth paying for (and also that introductions are worth money) and 2) The consultants are predatoral enough to charge bootstrapping startups money for information and personal intros they can get for free if they just go to a meet-up or start talking to people in the ecosystem....just my 2 cents. Others may disagree.

Commented 14 hours ago on

Does the world really need consulting firms?
I agree with what Bakmi said, and I think it makes sense for big companies to use consultants as a form of insurance, ass covering etc. However, in emerging markets like Southeast Asia, sometimes you get people who pose as "tech experts" and actually their client list is comprised mainly of small-time startups. In many cases, there are likely two things wrong with this situation: 1) The founder is gullible enough to believe this consultant has so much domain expertise that it's worth paying for (and also that introductions are worth money) and 2) The consultants are predatoral enough to charge bootstrapping startups money for information and personal intros they can get for free if they just go to a meet-up or start talking to people in the ecosystem....just my 2 cents. Others may disagree.

Commented 14 hours ago on

Does the world really need consulting firms?
I agree with what Bakmi said, and I think it makes sense for big companies to use consultants as a form of insurance, ass covering etc. However, in emerging markets like Southeast Asia, sometimes you get people who pose as "tech experts" and actually their client list is comprised mainly of small-time startups. In many cases, there are likely two things wrong with this situation: 1) The founder is gullible enough to believe this consultant has so much domain expertise that it's worth paying for (and also that personal introductions are worth money) and 2) The consultants are predatoral enough to charge bootstrapping startups money for information and personal intros they can get for free if they just go to a meet-up or start talking to people in the ecosystem....just my 2 cents. Others may disagree.

Commented 14 hours ago on

Does the world really need consulting firms?
I'm gonna go out on a limb and say Indonesia does, simply because it has a larger population and motorbikes are indeed the most popular way to get around. From a market size perspective, Indonesia is the bigger opportunity, but perhaps Thailand might be an easier win for GrabBike.

Commented 14 hours ago on

GrabBike is officially launching in Bangkok
Interesting point about how internet-worthy your brand is. I guess it all boils down to where your audience hangs out. If you make wearable tech, then yes the internet is for you. If you manufacture feed for livestock, the farmers who make up your client base probably don't troll Kaskus or 9Gag.

Commented 14 hours ago on

What user generated content means for Indonesian media
Thanks Huiyi. I was thinking about making more comparisons between markets like the US and emerging markets like SEA. In the West, it was definitely more of a scaffolding, whereas in SEA it's just like "Bam! You got a smartphone? You got a voice....and unlimited pictures of pugs..."

Commented 15 hours ago on

What user generated content means for Indonesian media
Thanks Huiyi. I was thinking about making more comparisons between markets like the US and emerging markets like SEA. In the West, it was definitely more of a scaffolding, whereas in SEA it's just like "You live in Sulawesi? Don't know what the internet is? Bam! You got a smartphone. Now you have a global voice....and unlimited pictures of pugs..."

Commented 15 hours ago on

What user generated content means for Indonesian media
Thanks Huiyi. I was thinking about making more comparisons between markets like the US and emerging markets like SEA. In the West, it was definitely more of a scaffolding, whereas in SEA it's just like "You live in Sulawesi? Don't know what the internet is? Bam! You got a smartphone. Now you have a global voice....and unlimited videos of pugs..."

Commented 14 hours ago on

What user generated content means for Indonesian media
Can definitely agree with that. It doesn't necessarily have to be via UGC, so long as the media brand can continue to drive engagement. UGC is just one good way because it gets people directly involved and for long periods of time.

Commented 15 hours ago on

What user generated content means for Indonesian media
“Life is not always a matter of holding good cards, but sometimes playing a poor hand well.” –Jack London, Author

Commented 2 days ago on

Ask TIA: What’s your favourite startup quote?
It's okay David, maybe you just had a lousy pitch. Doesn't mean your Centaur isn't ready to break out in 2015!

Commented 2 days ago on

Quiz: Will Asian investors be interested in your startup?
Really? Where they implying that they prefer those things? I guess I could understand why the US degree might make a difference, but whether or not you have a Caucasian co-founder/CMO seems weird. Why do you think they asked these?

Commented 2 days ago on

Quiz: Will Asian investors be interested in your startup?
Really? Were they implying that they prefer those things? I guess I could understand why the US degree might make a difference, but whether or not you have a Caucasian co-founder/CMO seems weird. Why do you think they asked these?

Commented 2 days ago on

Quiz: Will Asian investors be interested in your startup?
Excellent :) Glad you guys like them. Will make more. Is there any particular topic you'd like to gamify in this way?

Commented 2 days ago on

Quiz: Will Asian investors be interested in your startup?
Very, very, interesting. This really seems to paint a complete picture of why these policies were put in place. But also, if foreign companies want to operate in Indonesia, but are only incorporated in Singapore, it is true that they aren't allowed to "generate revenue" from Indonesia, right? How can foreigners go about it if they're working with overseas bank accounts?

Commented 5 days ago on

Sidestepping the tax axe: Should foreign startups in Indonesia be taking cues from Uber?
Yes, indeed. But there are ways to still invest in Indonesian ecommerce, namely by why of investing in an "online marketplace" that doesn't hold stock or have warehouses. Check out the section on the Negative Investments List here: https://www.techinasia.com/10-things-you-need-to-consider-before-investing-in-indonesia/

Commented 5 days ago on

Sidestepping the tax axe: Should foreign startups in Indonesia be taking cues from Uber?
Hi Louise, Sincere apologies for sacrificing sensitivity for colorful writing. It's important, and in the future, I'll keep it in mind. Appreciate the feedback.

Commented 7 days ago on

No country for ecommerce unicorns: why the word ‘bubble’ may not apply to Indonesia
Hi Bruce, Sure :) My email is Leighton@techinasia.com

Commented 7 days ago on

No country for ecommerce unicorns: why the word ‘bubble’ may not apply to Indonesia
Hi Yan Ru, Couldn't agree with your points more. My first startup consisted of a combination of these things, which was directly responsible for it's downfall. Hope some people heed this advice :)

Commented 7 days ago on

Don’t settle with a co-founder