5 Cool Augmented Reality Case Studies in Asia

Our previous post on Future of Advertising Technology touched on Augmented Reality (AR). That post triggered me to dig deeper into Asia’s use of AR.

Well, it didn’t really come as a surprise. Asia does have quite a bit of AR case studies. I have gone through a lot of them and thought that the five AR case studies below from Indonesia, China, Singapore and Taiwan are really worth sharing.

1. Indonesia -Toyota Yaris

Toyota’s print ad on Kompas went AR. It’s a smart way to maximize the ad space, isn’t it?

AR&Co, the company which developed the campaign is the first & leading augmented reality in Indonesia with strong partnership with Total Immersion.

2. Indonesia – Kompas AR Newspaper

Now, not only ads but the entire Kompas newspaper went AR. Kompas claimed that the project is the first augmented reality newspaper in Asia.