TIA Insights

Sign up and have the pulse of tech & startups in Asia at your fingertips.


Yes, I care

For the First Time Ever, an Apple Store Will Open Tomorrow in China’s Wild West

Steven Millward
Steven Millward
11:56 pm on Dec 14, 2012

Ready to roll: The new Apple Store in Chengdu.

Mainland China gets its eighth – and most far-flung – official Apple Store tomorrow with the opening of one way out in China’s fast-developing western outposts. The new Apple Store will be in Chengdu, the capital of Sichuan province, which is known around the world (perhaps spelled “Szechuan”) as the home of the nation’s spiciest food.

Apple (NASDAQ:AAPL) says the new Chengdu store will open at 8am tomorrow in the MixC mall.

It’s the first time that Apple has ventured outside of China’s wealthier coastal regions (Shanghai and Beijing now have three Apple Stores each, plus one for Shenzhen), with Chengdu being 2,000 kilometres inland from Shanghai. But the city is no backwater, and it is one of many “second-tier” cities in China that are packed with new wealth, driving forward everything from Chinese e-commerce to sales of all kinds of luxury brands. And, for many, Apple is up there with Chanel as a brand to be seen with.

The iPhone 5 launched in China earlier today, so it’s good timing for the newest store. The iPhone 5 rollou, like the one for the iPad Mini last Friday, seemed subdued with no large queues.

Tomorrow there’ll also be a new – and very dramatic – Apple Store opening in Hong Kong, which is the area’s third.

Here’s the new Chengdu store listed on Apple’s retail site.

[Kudos to reader ‘njren’ for pointing this store opening to us; Images: Chengdu.cn]


Read More
Get The Latest Tech News

By email:

   Daily newsletter

   Weekly summary

   Member-only content

Sign up now

Follow us:

   

   

Have Your Say
  • MicD

    So many new apple stores in asia. is demand really that high for stores?

  • http://www.mobilepointview.com Paul Ruppert

    Wild West? Chengdu is a city of 14 million people. A center of logistics, finance, tourism and high technology. Clearly worthy of more than one Apple store. With over a third of Apple sales being increasingly driven by China sales, more stores will be opening soon….even further west?