Indian marketing firm ventures into the gaming arena with StreamO stake buy

(From left) Pravis founders Prashant Sinha, Vishal Gupta, and Tushaar Garg / Photo credit: Pravis

India-based Pravis, a growth marketing agency established by Momspresso founders Vishal Gupta and Prashant Sinha, has acquired a stake in StreamO.

StreamO operates within India’s gaming market, linking brands to its network of over 20,000 streamers and 300 million Gen Z subscribers. The company has worked with brands like Intel, Sony PlayStation, Amazon Prime, Netflix, and Spotify.

According to Pravis, global video game content consumption hit 120 billion hours in 2022 on average, and India’s numbers were twice that. StreamO taps into this opportunity through a combination of content, community, and commerce to help brands grow.

Pravis provides services such as influencer marketing, digital video production, and display advertising. It has worked with over 300 brands across industries like babycare, fashion, and edtech.

Gupta and Sinha’s previous venture, Momspresso, was a content platform for mothers and expecting mothers. It eventually got acquired by Mamaearth, one of India’s largest personal care brands.

“Drawing from our learnings from Momspresso’s MyMoney platform, we understand the dynamics of microinfluencer and brand interactions very well,” said Sinha. MyMoney was a feature that let mothers participate in brand campaigns and earn money.

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