Apple is continuing its aggressive retail expansion into the Middle Kingdom, with plans to open 5 new Apple stores in China in the early days of 2015. Prior to Spring Festival, the company has reportedly said it will open 5 new retail shops, including the new store in Zhengzhou that opened earlier this month. The next one on the list will be in Hangzhou, where doors will open at Apple’s new West Lake store on January 24.
The West Lake shop has been established at a prime location, barely a block from the eastern side of Hangzhou’s famous lake and less than a block from the closest metro stop. The lake attracts tens of millions of tourists each year, so Apple’s new location is likely to see quite a lot of foot traffic after its doors open later this month.
West Lake, Zhengzhou and the three other new shops scheduled to open soon will bring the total number of Apple stores in China to 20. That’s quite a bit more than the company had a few years ago, but still a relatively small number when compared to the company’s total of 448 stores globally, and further expansion into China is definitely in the cards. Apple retail chief Angela Ahrendts has said that the company’s biggest challenge in China is simply keeping up with the breakneck pace of development and the ever-increasing standards of China’s consumers.
See: China buys more iPhones than the US for first time
(Source: Techweb)
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