Market research firm Kantar has recently released its data from January 2013, and it shows Apple’s iPhone ascendant, but still a long way behind rival Android when it comes to smartphone operating systems in China’s smartphone market.
Specifically, Kantar says Apple hit 23.2 percent of China’s smartphone market in January, up from 18.6 percent in September 2012. But Android saw even more impressive growth, jumping from 65.2 percent of the market in September to 71.5 percent of it in January. The big losers, unsurprisingly, were everyone else. Symbian and Windows Phone both dropped (to 3.5 percent and 1.2 percent, respectively) and other OSes didn’t even register. Here’s a chart of what the market looks like now, according to Kantar:
And here’s a chart that compares the size of each company’s market share in China between September 2012 and January 2013:
Kantar’s report also says that smartphone penetration in China has reached 22 percent, so there is still an awful lot of room for position-shifting as the other four-fifths of the country begin the shift to smartphones.