To get into the Chinese market, we must first speak its language. Apple did exactly that as it launches an application store in simplified Chinese. The Chinese version of the app store is launched after Chinese users complained about the difficulties to understand the app store in English.
After opening two new retail stores in China last month, this Chinese App Store launch strongly highlighted Apple’s intention to capture the Chinese market.
With over 755 million mobile subscribers, China is certainly one of the largest mobile markets in the world. And if Apple wishes to continue its momentum in the mobile market, going into China is definitely a wise choice. Apple is again one step ahead of its competitors.
[Source: WSJ]
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